The Halloween Howls Comedy Festival in Portlaoise have been using Design associates for all their visual communications since the festival started in 2007.
We created a brand that is strong and playful and that could be successfully applied to all forms of multi-media. The website is great craic in itself, while the posters, fliers, banners and T-shirts would catch the eye of even a blind man, or woman (to be totally p.c.)! Rolling it out across all of the festival’s visual communications this brand and logo could compete with international standards of festival branding. With the use of strong branding it has allowed the festival to use a lot of their promotional material each year thus saving on the costs of reprinting promotional material each year.